How to Handle ZoomInfo Legal Notices ZoomInfo (ZI) sends legal notice when they detect users using their data after the subscription period. Many people have approached us in the past for consultation. Table of Contents Is ZoomInfo right to do so? ZI treats the platform and data as a subscription based product. Therefore, it is sold […]

New Era of GCC’s Table of Contents Journey from Call Centers to Innovators Hub Initially, GCCs (only) handled call centers, data processing, and customer care operations. They have now transformed into centers for cutting-edge and niche technologies. MNCs are building in-house tech centers, where GCC is capturing a significant portion of the outsourcing market share […]

IT companies – Hunter Gets Hunted Table of Contents Adopters of New Intelligence My phone kept ringing the other day. It was the Sales Research Head of a unicorn on the other side. He said – Remember, you do have team maps by city, strength. We are going to use it to decide our roundtables […]

Which growth to choose: Community Led Or Channel Led? This decade is to go beyond product led growth and sales led growth. You would need more than one channel to click. What could those additional channels be ? Two of them are: 1. Channel Led Growth 2. Community Led Growth. Which one is right for […]

Frog Brings Super Intel This has been a great year for us. Testimonials from our customer Salesforce itself is a great joy. We do not stop there though. In case you didn’t give a testimonial, here is your opportunity to do so. Just kidding but first, let us help you build a pipeline that is […]

Tips From Session, Chief Revenue Officer, MindTickle Recently, I attended an in-person session conducted by Mohit Garg, SaaSBoomi, in the Bay area. The session was to help companies go from 1 to 10 million and not 0 to 1 million. Many of our partners and customers are in 1 to 10 million. Hence, I thought […]

Attended conferences? What about data? Author Details Let’s say that you have returned from a conference. You listened to all the great work done by your competitors, partners, and customers. So, is the job done? NO, the job has just begun, my friend. Data is gold in the era of GDPR, but only if you […]

Is Industry Field Facing A Gradual Death? Segmentation drives how you engage with customers, create customer journey maps, and how they are being marketed to! How do you segment accounts? LinkedIn Industry, GICS or NAICS, or all?  When we talk about labeling leads, there are three options to label with industry. Here are those three […]

Inbound Data Enrichment – A Guide Sales Organizations invest a significant amount of time and resources on enriching and qualifying leads manually. This process requires the following steps: 1. Collecting data from many sources. 2. Applying the filters of your customer persona. 3. Labeling it based on your conventions. • For example, label it as […]

Read Below Before You Swap That Credit Card! Hey there, I get at least one query every month on “Should we buy intent data or not?”  Here’s my opinion based on discussions with the intent data vendors, consultants, users, and marketing veterans. Table of Contents When should you say “NO” When should you say “YES” […]

“One Thing” That Demand Gen Can Do! Hello Folks! “The One Thing” by Gary Keller with Jay Papasan is an all time favorite of many of us. Does it have takeaways for marketers and the sales community ? We believe so and here we share. For example,    Table of Contents Great Questions Are The […]

How To Set Data OKRs: An Overview With Ready To Use OKR Examples, Templates & More. Hey there, Market research & data teams are different from the teams you find in SaaS, Tech Platforms, and IT Outsourcing businesses. Why ? Data is tangible, measurable, and its quality can be analyzed. Good news: Setting goals/OKRs for the market […]

Workshop Highlights: Best Tips to Boost Engagement Hey there, We’re going back to the basics!  Why? Because the last few weeks have been a powerhouse for learning, the biggest takeaway- even getting the basics right can top off your results. Let’s dive into it and see how. Table of Contents Engagement Goes Up, Up, and […]

3 Effective Ideas to Boost Your ABM Strategy Using Personalization Hey there, The marketing world is changing fast, becoming more creative and competitive. Traditional marketing with a generic email is not going to cut it. It is even more critical for account-based marketing where you can’t follow a one-for-all approach. So, what’s the solution? Think […]

A Quick Guide to Intent-Based Marketing Hey there, All marketing and demand generation strategies take time and effort. But if your operations aren’t aligned with customer needs then it’s all just wasted work. Thanks to big data, knowing customer requirement isn’t a mystery anymore. Analytics can help you understand the intent of the customer when […]

Let’s Talk ABM- Best Tips From Demand Generation Experts Hey there, Account-based marketing is full of possibilities, but this also overwhelms the ABM practitioner, including me.  Usually, an ABM enthusiast’s most common dilemmas are figuring out where to begin, planning the strategies, and making the most of this method. To explore more about ABM and […]

Data Filters that Sales and Marketers Love Data-driven or account-based marketing starts with selecting the right accounts.  People call them ‘Hero‘ accounts. We call them the ’Best Fit Accounts’ to promote all-inclusive terms.  Here are some popular data filters that can help you find your best fit accounts.  Spending time to find best-fit accounts benefits […]

Real ABM is to the Global Capability Centers The biggest question on everyone’s mind had been: How many GCCs are there in India ? If you ignore investment by the company, it could exceed 2900. Generally, we agree on 1600 number. Though, no one has been able to find all of those yet (!!) Last […]

Is ABM My Valentine? ABM is a buzzword or reality. Honestly, It is both. Well, companies have been able to find success with it. Execution does matter. It could be your valentine. Thanks for coming to the OceanFrogs platform in the past. We look forward to your relationship and are privileged to have engaged with […]

How to Handle ZoomInfo Legal Notices ZoomInfo (ZI) sends legal notice when they detect users using their data after the subscription period. Many people have approached us in the past for consultation. Table of Contents Is ZoomInfo right to do so? ZI treats the platform and data as a subscription based product. Therefore, it is sold […]

New Era of GCC’s Table of Contents Journey from Call Centers to Innovators Hub Initially, GCCs (only) handled call centers, data processing, and customer care operations. They have now transformed into centers for cutting-edge and niche technologies. MNCs are building in-house tech centers, where GCC is capturing a significant portion of the outsourcing market share […]

IT companies – Hunter Gets Hunted Table of Contents Adopters of New Intelligence My phone kept ringing the other day. It was the Sales Research Head of a unicorn on the other side. He said – Remember, you do have team maps by city, strength. We are going to use it to decide our roundtables […]

Which growth to choose: Community Led Or Channel Led? This decade is to go beyond product led growth and sales led growth. You would need more than one channel to click. What could those additional channels be ? Two of them are: 1. Channel Led Growth 2. Community Led Growth. Which one is right for […]

Frog Brings Super Intel This has been a great year for us. Testimonials from our customer Salesforce itself is a great joy. We do not stop there though. In case you didn’t give a testimonial, here is your opportunity to do so. Just kidding but first, let us help you build a pipeline that is […]

Tips From Session, Chief Revenue Officer, MindTickle Recently, I attended an in-person session conducted by Mohit Garg, SaaSBoomi, in the Bay area. The session was to help companies go from 1 to 10 million and not 0 to 1 million. Many of our partners and customers are in 1 to 10 million. Hence, I thought […]

Attended conferences? What about data? Author Details Let’s say that you have returned from a conference. You listened to all the great work done by your competitors, partners, and customers. So, is the job done? NO, the job has just begun, my friend. Data is gold in the era of GDPR, but only if you […]

Is Industry Field Facing A Gradual Death? Segmentation drives how you engage with customers, create customer journey maps, and how they are being marketed to! How do you segment accounts? LinkedIn Industry, GICS or NAICS, or all?  When we talk about labeling leads, there are three options to label with industry. Here are those three […]

Inbound Data Enrichment – A Guide Sales Organizations invest a significant amount of time and resources on enriching and qualifying leads manually. This process requires the following steps: 1. Collecting data from many sources. 2. Applying the filters of your customer persona. 3. Labeling it based on your conventions. • For example, label it as […]

Read Below Before You Swap That Credit Card! Hey there, I get at least one query every month on “Should we buy intent data or not?”  Here’s my opinion based on discussions with the intent data vendors, consultants, users, and marketing veterans. Table of Contents When should you say “NO” When should you say “YES” […]

“One Thing” That Demand Gen Can Do! Hello Folks! “The One Thing” by Gary Keller with Jay Papasan is an all time favorite of many of us. Does it have takeaways for marketers and the sales community ? We believe so and here we share. For example,    Table of Contents Great Questions Are The […]

How To Set Data OKRs: An Overview With Ready To Use OKR Examples, Templates & More. Hey there, Market research & data teams are different from the teams you find in SaaS, Tech Platforms, and IT Outsourcing businesses. Why ? Data is tangible, measurable, and its quality can be analyzed. Good news: Setting goals/OKRs for the market […]

Workshop Highlights: Best Tips to Boost Engagement Hey there, We’re going back to the basics!  Why? Because the last few weeks have been a powerhouse for learning, the biggest takeaway- even getting the basics right can top off your results. Let’s dive into it and see how. Table of Contents Engagement Goes Up, Up, and […]

3 Effective Ideas to Boost Your ABM Strategy Using Personalization Hey there, The marketing world is changing fast, becoming more creative and competitive. Traditional marketing with a generic email is not going to cut it. It is even more critical for account-based marketing where you can’t follow a one-for-all approach. So, what’s the solution? Think […]

A Quick Guide to Intent-Based Marketing Hey there, All marketing and demand generation strategies take time and effort. But if your operations aren’t aligned with customer needs then it’s all just wasted work. Thanks to big data, knowing customer requirement isn’t a mystery anymore. Analytics can help you understand the intent of the customer when […]

Let’s Talk ABM- Best Tips From Demand Generation Experts Hey there, Account-based marketing is full of possibilities, but this also overwhelms the ABM practitioner, including me.  Usually, an ABM enthusiast’s most common dilemmas are figuring out where to begin, planning the strategies, and making the most of this method. To explore more about ABM and […]

Data Filters that Sales and Marketers Love Data-driven or account-based marketing starts with selecting the right accounts.  People call them ‘Hero‘ accounts. We call them the ’Best Fit Accounts’ to promote all-inclusive terms.  Here are some popular data filters that can help you find your best fit accounts.  Spending time to find best-fit accounts benefits […]

Real ABM is to the Global Capability Centers The biggest question on everyone’s mind had been: How many GCCs are there in India ? If you ignore investment by the company, it could exceed 2900. Generally, we agree on 1600 number. Though, no one has been able to find all of those yet (!!) Last […]

Is ABM My Valentine? ABM is a buzzword or reality. Honestly, It is both. Well, companies have been able to find success with it. Execution does matter. It could be your valentine. Thanks for coming to the OceanFrogs platform in the past. We look forward to your relationship and are privileged to have engaged with […]