OceanFrogs

Sign In
Free Trial

Technographics Data - [Types]

Table of Contents

Technographics Data Types

Technographics data is the data we provide when a company is using a particular software like X, Y or Z and:

1. They started using it on a specific date. 

2. They have been using it for the last 3 years.

3. The amount of money they spend on that technographics data or technology.

4. The estimated date of contract expiration. 

5. Another way of defining technographics data is by seeing what technologies the company is using, how long they have been using it, and what is their technology percent. 

Technographics Data & Its Filters

Any kind of new filter is essential and valuable for marketing and sales. Filters are used to reduce or select the right customers that they want to target. Technographics and Intent data have filters like firmographics, revenue, and employee count, and they all are used to choose the right audience. 

Technographics Data is a new generation filter that is becoming consequential because SaaS businesses are growing enormously. The number of technology platforms and technologies being offered to businesses is also increasing significantly. When these technology platforms or IT services companies need to choose the right accounts, they need a unique filter, and that filter is a technographics filter for them. 

Growing Demand for Technographics Data

The number of software available to companies is increasing. At the same time, the number of companies in software is also growing, and it is impossible to target all of them. The cost of marketing and executing marketing campaigns, performance marketing, and doing google ads and LinkedIn ads is also rising.

Advertising and campaigning to the whole world will only increase your cost, and the return on marketing will not be high. Therefore, the audience, audience type, and quality should be correct. Your audience type cannot be wrong. You can have the right audience by looking at the data correctly and using the right filter. You can make your audience even better, or right, by choosing and looking at the technographics. 

Technographics data is used to choose the right audience, which affects your top funnel. It impacts everything later in marketing, even the bottom, and middle funnel or the pipeline. Technographics data improves the quality of your audience and pipeline.

The Three Methods to Get Technographics Data

1. Front-end/web-based technologies: These technologies are available on the websites of these companies. That is why they are called front-end technographics.

2. Back-end-based technologies: These technologies are enterprise software that is not available on the website but are still being used by the company. These are generally costlier, with the cost varying from 5000>, and they need manpower to support them.

3. The software behind firewalls: These technologies cannot be detected easily. Sometimes you can ping the firewalls and servers to get this information about them but not always. 

The Software and Technology Intent

 

Technographics data involves the software that is being used! Sometimes, the name of the software the companies are using is not available, but you can figure out the technology or framework and their best practices. This is also a part of technographics. For example, company X may be using software named selenium, so that’s an example where you are providing the name of the technographics data. On the other hand, when you say that company Y is using test automation, it’s still a technology intent and part of technographics data, but it doesn’t tell you what software they are using. However, both are important and can be utilized in marketing campaigns and segmentation.  

 

How to Select the Right Technographics Signals for Better Targeting?

This is where enterprise, mid-market, and small companies use technographics data. Technographics data have two elements to it:

1. The name of the software being used by the customer.

2. The date when the software license expires.

 

Small and mid-market companies can go for email marketing or other outreach campaigns based on the software being used. They can find companies using specific software like AWS, selenium, or GitLab. They can find the customers, email them all, or reach out to them. 

However, enterprise companies have more mature marketing departments. These sales-driven companies dig deeper. When the sales team uses this data, they don’t want to approach everybody because their goal is not to increase engagement but conversion. They don’t want to reach out to several people. They want to target and talk to 10 useful people and convert them. They are expecting the name of the software they are using and when the license of this software expires. 

For example, if you want to talk to Oracle NetSuite users, you must speak to them only when it’s the right time! The right time would be when the contract/ license expires. Hence, you should reach out to them three or six months before the license expiration date.

How Does OceanFrogs Provide These Accurate Technographics Data?

The accuracy of technographics data is a big issue in the market. OceanFrogs can provide such accurate technographics data because:

1. OceanFrogs is unique and different from others. We provide technographics data not only for the US market but also for APAC and Middle-East markets. 

2. We provide web-based technologies as well as enterprise-based technologies. 

3. We provide expiration dates also. So you can figure out when to reach your target audience.

4. We also provide technology intent data, so if you don’t know whether they are using AWS or cannot figure out who is using selenium, you will still be able to conclude who is using test automation. 

5. We take pride in ensuring the accuracy is right. We do that by filtering out recruitment and career-based companies. 

6. We provide you with the location where that technology is being used so that you can target region-wise. 

7. We warn our customers against IT services companies that might be using every technology in the world, but they might be using it for their clients and not for themselves. We also have a flag to figure them out. 

8. Our coverage of technographics is better than others. If you give us 100 customers, we can tell you about 95% of the software they use.

Author Details

Noopur Choubey

Noopur Choubey

All Posts

Read more to understand how our customers drive better revenue with OceanFrogs

Are Intent and Technographics Data Complimentary?
Noopur Choubey

Are Intent and Technographics Data Complimentary?

Are Intent and Technographics Data Complimentary? Table of Contents Intent data and technographics data are gaining acceptance and popularity amongst the marketing and sales community. Both are expensive and serve independent purposes, their sources and qualities can differ, so there seems to be an overlap. However, one must see the purpose of going for intent […]

•
October 25, 2022
7 points to remember while choosing technographics provider
Vinay Mehendi

7 points to remember while choosing technographics provider

Choose The Perfect Technographics Provider For Your Organization With OceanFrogs Today, the market is flooded with numerous technographics companies, each claiming its solution is better than the other. Therefore, choosing the right technographic data provider for your business is undoubtedly tricky. Technographic data can be used in many different ways. Some of these use cases […]

•
October 25, 2022
Technographics Data in Marketing. [Use-Cases]
Noopur Choubey

Technographics Data in Marketing. [Use-Cases]

Technographics Data – A Guide Table of Contents Using Technographics Data In Marketing Technographics data has become very popular in the last 15 years. It is as important and sought after as intent data. When it comes to lead generation and demand generation, some vendors and marketers claim that technographics data is more accurate and […]

•
October 25, 2022