ABM is a buzzword or reality. Honestly, It is both. Well, companies have been able to find success with it. Execution does matter. It could be your valentine.
Thanks for coming to the OceanFrogs platform in the past. We look forward to your relationship and are privileged to have engaged with you. This newsletter should not take more than 3 minutes.
ABM has become an approach. It does not have be about display ads. It can be more than that. This is what we intend to convey below.
Are you, also, thinking about doing Account-Based Marketing, this quarter or the next? Reaching out to the right accounts definitely leads to higher conversion rates. ABM filters do vary based on what you are selling. For example, if you are selling cloud tech, you can have two slices :
Slice # 1: Companies that are using cloud management tools (AWS Lambda, AWS RDS). Private cloud will be just another ICP so forget that.
Slice # 2: Companies that have a high # of users/customers. How do you know that? This information might not be available publicly ..in an organized manner.
Remember, there is always an alternate way to get the slice you want. There are certain products that do depend on the cloud more. For example, the marketing tech stack does use the cloud more than other SaaS players. Hence pitching cloud tech to a CRM/engagement platform has higher chances of generating leads than pitching to an analytics company given that their revenue is the same.
Technology folks need to be targeted differently. The cost, compliance, and growth have to be optimized by them. Well, this article talks about those personas. Common Personas of CTO (check different CTO personas here.)
Is it 3 minutes yet? Probably not. Stay with us. I guarantee to bring only the best content for you. We plan to bring relevant tips for you from eminent practitioners in this write-up from us. Humor would always be there. Wishing you ABM success. Let me know what you want to read.
Vinay Mehendi,
CEO @ OceanFrogs
