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MoEngage: Inbound Lead Enrichment Enrich CRMs for Efficient Retargeting
Website
Offerings
Marketing Automation, Customer Engagement, Cross-Channel Engagement, Omni-channel Marketing.
Locations
USA, UK, UAE, Germany, India, Thailand, Indonesia, Vietnam, and Singapore.
Funding
$210M
Established
2014
OceanFrogs Products Used
MoEngage is an intelligent customer engagement platform for customer-centric marketers.
In marketing automation, there is massive competition amongst players to reach the customers on time to acquire them. In order to stand out from their competitors, MoEngage wants their sales folks to approach the sign-ups in less than 30 minutes.
MoEngage’s marketing operations team (MarOps) gets more than 5000 sign-ups per week from all over the world. It is a significant volume of inbound leads that cannot be qualified manually. No data source can enrich them all.
MoEngage reached out to OceanFrogs to reduce the lead enrichment and qualification time.
The insights-led customer engagement platform asked OceanFrogs to enrich their incoming traffic.
The MarOps team requires specific data like website visitors, technology, and competitor intelligence. This intel is used to qualify the sign-ups (and treat them as leads) based on their MAUs, designations, country, and industry.
The MarOps team uses OceanFrogs’ data and intelligence to be more informed about its leads. They do the routing based on company size, geography, funding information, and more.
The team determines whether it is a large or small customer based on its funding information. They can find out employee count based on their revenue. The amount of web traffic ascertains a company’s presence on the internet.
Technographics help the marketing operations team to know if the leads are digitally mature and inclined for MoEngage or not.
Let’s address qualified sign-ups as lead here. Leads go (directly) to the CRM system. Other than mobile users, OceanFrogs enriches and ships all fields to the CRM directly.
OceanFrogs’ Inbound Lead Qualifier helps qualify, prioritize the leads and assign them to sales reps, which leads to bigger pipelines.
MoEngage uses OceanFrogs’ Inbound Lead Qualifier to enrich their inbound sign-ups. As a result, it becomes possible for their marketing operations team to qualify/disqualify more than 60% of their traffic. The remaining traffic is enriched later within the same day. Overall, more than 80% of sign-ups are enriched everyday. The remaining 20% are found to be junk and not enrichable.
MoEngage’s inside-sales reaches its audience on-time because of real-time engagement from Inbound Lead Qualifier.
Ashwin S L, VP, Marketing at MoEngage shares that more than 60 % of the manual work has disappeared real-time.
★★★★★
VP-Marketing, MoEngage Inc. Read More
We are able to reduce our manual efforts by 60%. Data and intelligence quality is great.
MoEngage has been able to enrich more than 60% of the leads in real-time
Read more to understand how our customers drive more revenue with OceanFrogs
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