Working with customers across different geographic locations and timezones, I have always believed that one should be well prepared before they initiated the right conversation with a prospective client. My predictive models could only spin their magic if I knew what exactly is the client's requirement. This homework consumed significant amount of time given that it involved heavy manual work.
I observed that the marketing and the pre-sales teams could not afford the luxury of investing such a significant amount of time on building prospective account awareness. These teams were working tirelessly setting up meetings but without much success to convert those into sales. Having gone through all the leads, I realized that customer information was vague and incomplete in the CRM. As a result, it was a hit or a miss. Just having a target account's firmographics information was not conclusive enough. Hence, the need to create insights manually about the target customers. Having shared the same with the marketing teams, it guaranteed instant success.
The next step was to automate the entire process. However, this time I started capturing news sources and build a story for every client. I realized if I could summarize the news content by topic, it could help customers to keep track of the growing market.This was our first product.Our customers got hungry for more. We started generating insights on a prospect's intent to buy, go-getter decision makers, technographics, revenue, employee count,location. Hence, OceanFrogs was born.
OceanFrogs has strived hard to meet every customer's wish list over the years. They appreciated signals from news and requested for stronger intent. Some heavily benefited from job portal signals and others gained insights on target account's event participations or R&D investments in analytics. We have empowered them to approach target account's go-getter decision makers' with verified email addresses and linkedin ids.
Our robust AI powered engine is growing more intelligent everyday. It continues to seamlessly enrich CRMs across all major industries to avoid anymore guessworks.
So help us help you!